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Pre-sale orders: a tool for profitable artmaking
REAP BEFORE YOU SOW Ever tried to sell a piece of art without showing someone what it looked like? Sounds crazy right? Well… that’s exactly what I just did. Let me explain. These past few weeks I tried my hand at hosting a pre-sale for the first time ever — with my new 2020 calendars. For those who might not know, a pre-sale is basically selling something to people before you’ve even made the thing. This concept is scary (or at least it was for me) because I have always leaned on showing off my artwork as a way to market it. I had my doubts: I doubted that it…