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Picking color schemes: psychology, strategy of color
COLOR IS POWERFUL Did you know that color can influence the way you taste your food? It can increase the effectiveness of placebos. Color schemes can make women look more or less attractive to men. It can draw your attention to danger and effect your emotion just by looking at certain hues. As artists, color is a powerful choice. Color can influence how people feel when they look at your work. Certain colors encourage different buying patterns in your customers. Consistent color can increase brand recognition. What colors are you using and how are they affecting your business? PSYCHOLOGY OF COLOR Whether or not you stick to a definitive color…
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Build a personal brand and make real connections
IN YOUR OWN IMAGE There’s something in your creative business that will bring you success in all the ways: more sales, a bigger following on social media, a more deeply committed audience, more opportunities in your local art community, etc. Are you ready to know what it is? A personal brand. Now it’s easy to talk about a visual brand. This is something I specialize in. Picking colors, fonts, textures, filters, and every aesthetic detail is fun and it’s easy for other people to see if you’re doing it well or not. A personal brand is similar, but it goes deeper — and the average passerby may not be able…
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Productivity is about creating instead of consuming content
BE A CREATOR NOT A CONSUMER Today I’m sharing a tip that has helped my art career immensely. Once I changed my perspective on my own art and productivity my whole course of action changed. Here it is: Create before you consume. All successful full-time artists act as creators, not consumers. They draw, draw, draw, and only peek at what others are doing after they’re done. They don’t spend all day on their feeds gawking at what other illustrators have made or where their next exhibit is being held. If you consume other people’s content all day, you won’t have time to create your own. PRODUCTIVITY IS ABOUT YOUR MINDSET…
