BRANDING COVERS A LOT I preach about making a brand for yourself a lot because I think it’s so important for kicking off your career. But many artists question how useful it is or ask how you even go about “branding” yourself. (Hint: no hot metal is required for this one.) Every company has a brand, and if you want to elevate your own business, essentially you have to have one. Branding as an artist is about: PERSONAL brand, which involves your personality traits, your interests, and who you are as a human being art style, which is the visual aesthetic of your work messaging, which is the way you…