BE MEMORABLE I preach about making a brand for yourself a lot because I think it’s so important for kicking off your career. But many artists question how useful it is or ask how you even go about “branding” yourself. (Hint: no hot metal is required for this one.) Every company has a brand, and if you want  to elevate your own business, essentially you have to create your own theme, mood, style, and brand. The purpose is that you want people to be able to recognize your work immediately when they see it (assuming they’ve seen it before). You want people to know exactly what style to expect when…