-
Is being an artist a real job or a real risk?
YOUR TITLE MATTERS Being an artist is a real job. And, it’s truly not any more risky than any other job. Let me tell you why. Last week I got laid off from my job at the newspaper. For the past three years, I’ve hidden behind the “safe” title of Copy Editor. It sounded impressive at parties, in professional settings, and when someone asked, “What do you do?” I felt comfortable giving my answer. I felt justified knowing that I spent my days reading, writing and designing in a job that aligned with my college degree — English — as if my previous choices needed justification. But while I spent…
-
Build a personal brand and make real connections
IN YOUR OWN IMAGE There’s something in your creative business that will bring you success in all the ways: more sales, a bigger following on social media, a more deeply committed audience, more opportunities in your local art community, etc. Are you ready to know what it is? A personal brand. Now it’s easy to talk about a visual brand. This is something I specialize in. Picking colors, fonts, textures, filters, and every aesthetic detail is fun and it’s easy for other people to see if you’re doing it well or not. A personal brand is similar, but it goes deeper — and the average passerby may not be able…
-
A mood board is the secret to consistent artist branding
BUILD YOUR BRAND WITH BOARDS Mood boards are the perfect way to begin building your artistic business brand. You can keep them for reference when making decisions on the look, feel and message of your brand and truly personalize them. Before we get into how to use them, let’s talk about what it is, exactly. WHAT IS A MOOD BOARD? Sometimes called an “inspiration board” or “vision board,” it’s basically a collage of images, text, and whatever else that expresses a particular vibe or goal you’re striving for. Traditionally they were made with foam panels or cork boards and you could pin things to them manually. Anything from magazine clippings…
