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A Cup of Cloudy

  • Carolyn Tantanella creating your visual diet

    How your visual diet affects your brain

    What’s a visual diet?  What you consume visually is called your visual diet. Everything your eyes take in is included.  What you view in your home decor, the people you see, the artwork you hang on the walls, the videos you watch on TV, what you see scrolling your phone, the streets you walk on the way to the corner store, the outfits you see when you look in the mirror – everything you see is part of your visual diet. Obviously you can’t control all of this. But you can control a lot.  And we’re going to talk about the way your visual diet influences your body and mind…

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    Pre-sale orders: Sell art before you make it with these tips by A Cup of Cloudy

    Pre-sale orders: a tool for profitable artmaking

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    Marketing tactics: Generate hype to sell more art

    Carolyn Whittico art booth setup and art market example

    Selling art at events: types of art shows

  • tapestry rolls of fabric

    Chapter one of the physical storefront era: completed

    This October, I paid off my physical storefront in Holly MI. I officially own the building! I’ve been selling woven jacquard tapestries, art prints, woven tote bags, pillows and more on a seasonal basis there. My revenue has skyrocketed and my vision for my career has expanded tenfold. Let’s talk about the last 3 years and my journey establishing myself in this chapter of the art business. Adding an art business to my art business You could say I stumbled upon the opportunity to buy another existing art business by being in the right place at the right time, but anyone who has stumbled upon an opportunity that they took…

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    Traveling artist hiking on a mountain

    Challenges of a traveling artist: receiving mail

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    My art studio photoshoot experience

    When to raise your prices: How do you know?

  • Carolyn tantanella

    My art studio photoshoot experience

    An art studio photoshoot was always on my bucketlist. I admired those moody and serious shots I saw plastered on Tumblr and in magazines of an artist with their work spread around them. All the professional photos I’ve seen featuring great creatives of the past looked insane: giant messy workdesks, serious faces looking directly into the camera, windows letting in natural light, perfectly angled easels and varying degrees of works in progress. And always – an absolutely iconic artist in their element.  I knew I would have my own version someday. Finally, I can say that I do. ART STUDIOS OF THE PAST I’ve had “art studios” in the passenger…

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    A mood board is the secret to consistent artist branding

    3 Ways to Perfect Your To Do Lists (for Creative Types)

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    How to Make an Art Portfolio

  • tapestries and painting

    The link between tapestries and painting

    In 2023 I added tapestries to A Cup of Cloudy’s arsenal of artwork. Unlike many of the other decor items I sell, tapestries demanded a lot more hands-on work outside of the usual painting, surface design, and click “order.” Suddenly I was sewing, ironing, and working with woven fabric – a totally new medium to me.  Of course I was still painting and designing for these. But I was also involved in the weaving, sewing, stuffing, and attempting to translate my illustrations onto a completely different surface.  I felt strange going from painter-illustrator to tapestry maker. I love painting, drawing, and digital art. But when I started sewing I fell…

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    what is jacquard fabric

    What is jacquard?

    How to survive your first year as an artistpreneur -- tips and lessons from Carolyn Whittico

    Your first year as an artistpreneur

    raven work in progress painting by Carolyn Whittico

    Avoid these 6 mistakes in your online art shop

  • women portrait flat illustration by Carolyn Tantanella

    Wall calendars and your family culture

    Little practices have always set the foundation for our family culture: washing your hands and feet when you come inside for dinner, adhering to the chore chart stuck to the fridge, and paying attention to the wall calendar. Family culture is often happening routinely and without thought, but it glues everyone together in a similar mindset, shared habits, and common priorities. When my mom said, “We don’t do that,” it meant it was against this culture.  Relationships thrive when you remember In our house the wall calendar hung in the kitchen. Everyone’s birthday was on it, and how old they were turning, written in red. Doctors appointments, get-togethers, babysitting schedules…

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    Traveling artist hiking on a mountain

    Challenges of a traveling artist: receiving mail

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    5 tips to tackle the artist’s busy season — the holidays

    Carolyn Whittico in Detroit

    Is being an artist a real job or a real risk?

  • four phases of a working artist

    Three areas every working artist must focus on – in order

    You’re done being a hobby artist. If you decided today to officially put your ALL into your career as an artist, what would that look like? There are three phases every working artist masters. You’ll focus on these three things (in order): NOT THE ONLY, BUT THE BEST WAY Before we get into details about the phases, I want to mention that I used to have a different take on the process of becoming an artist. In this article, First four steps to take to become an artist, I talk about how the first things you should do are make it known, make a sale, sell at an art show,…

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    A Cup of Cloudy blog image Reviewing Your Art

    Reviewing your art: 3 tips to get clarity

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    First 4 steps to take to become an artist

    Traveling artist hiking on a mountain

    Challenges of a traveling artist: receiving mail

  • watercolor wip by carolyn tantanella

    Should you DIY, outsource, or invest in education?

    Artists are creative entrepreneurs. In the beginning that can mean juggling all parts of your business solo. And there are A LOT of moving parts. Handling all them all with grace is ideal. There are different ways to handle each piece of your art business. Sometimes it’s best to learn how to do a task all by yourself. That’s DIY. And sometimes it’s best to pay someone else to do it for you, also known as outsourcing. Other situations call for a mix of the two: paying someone to teach you how to do it faster. Learning art business is split into these three paths. Let’s talk about it. Best…

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    What to bring to an art show by Carolyn Whittico

    What to bring to an art show: a vendor’s supply guide

    What is an artist skills gap?

    What is a skills gap in art?

    Mood board for artists by Carolyn Whittico at A Cup of Cloudy

    A mood board is the secret to consistent artist branding

  • stopped doing things I've outgrown

    What I stopped doing in my art business

    Quick question: remember the things you used to do alllll the time that you can’t imagine doing today? Like eating a whole tin of frosting from the jar in one sitting or doing unknown drugs with a strange man twice your age. Yikes, right? Well this post is about that. But in an art business way. There are some things I simply don’t do anymore while running an art business and couldn’t imagine doing the way I used to. Let’s talk about it. Using physical tracking tools for art sales I stopped using pen and paper to keep track of sales. Now I use online tools which work way faster.…

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    Go full time with your art by planning prices + sales goals

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    Rethinking 2020: Changing your goals in changing times

  • selling art carolyn tantanella

    Start selling art online without feeling gross

    Often I hear from artists that they don’t want to be pushy, they don’t want to bother people and they don’t want to sell. Even though they seriously would love to make a living from selling art. So let’s talk about how to start selling art without feeling bad about it. REMEMBER THE VALUE YOU PROVIDE It’s a fair trade. When you focus only on what they’re giving up (money) and not on what you’re giving up (valuable art) then it’ll feel bad. Remember it’s an even exchange. If the other person didn’t think it was an even exchange, they wouldn’t buy it. Your art is valuable. So focus on…

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    How to survive your first year as an artistpreneur -- tips and lessons from Carolyn Whittico

    Your first year as an artistpreneur

    watercolor wip by carolyn tantanella

    Should you DIY, outsource, or invest in education?

    What is an artist skills gap?

    What is a skills gap in art?

  • carolyn tantanella drawing on her laptop

    Fears you have of being a full-time artist (that aren’t true)

    Since becoming a full-time artist in 2021, I hear a lot of other artists project their fears about it onto me. Many of these creatives also want to go full-time, but they’re simply afraid that something bad might happen if they do. Today I’m going to dispel a few of these fears so you can move forward with your art journey and know that it’s possible for you, too. “I won’t be able to keep up with demand” This fear is the equivalent to a physical trainer hearing someone say, “I just don’t want to get too bulky in my shoulders.” It assumes that it will be so quick and…

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    A Cup of Cloudy blog image Reviewing Your Art

    Reviewing your art: 3 tips to get clarity

    stopped doing things I've outgrown

    What I stopped doing in my art business

    Building a body of work and repurposing art content

    Compiling a body of work and repurposing content

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Carolyn Tantanella

Carolyn Tantanella is a Michigan artist who paints the mystical, metaphysical, and fantastical. She specializes in illustration and tapestry making. Carolyn founded A Cup of Cloudy to help you soften the backdrops of your life.

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