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Build a personal brand and make real connections
IN YOUR OWN IMAGE There’s something in your creative business that will bring you success in all the ways: more sales, a bigger following on social media, a more deeply committed audience, more opportunities in your local art community, etc. Are you ready to know what it is? A personal brand. Now it’s easy to talk about a visual brand. This is something I specialize in. Picking colors, fonts, textures, filters, and every aesthetic detail is fun and it’s easy for other people to see if you’re doing it well or not. A personal brand is similar, but it goes deeper — and the average passerby may not be able…