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Finding your target market: Online, offline tips
YOUR PEOPLE ARE OUT THERE Everyone says that to sell anything, you’ve got to start finding your target market. Once you identify that group, you can aim your sales at them and selling artwork becomes loads easier. But how do you find them? WHAT IS A TARGET MARKET Let’s define this clearly first. A target market is a group of people who need your product, want your product, or are very likely to be interested in it. They share a common problem. They share common interests, hobbies or attitudes. Your market could be specific to certain demographics: gender, age, location, etc. The more narrowed-down your market, the better off you’ll…
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Productivity is about creating instead of consuming content
BE A CREATOR NOT A CONSUMER Today I’m sharing a tip that has helped my art career immensely. Once I changed my perspective on my own art and productivity my whole course of action changed. Here it is: Create before you consume. All successful full-time artists act as creators, not consumers. They draw, draw, draw, and only peek at what others are doing after they’re done. They don’t spend all day on their feeds gawking at what other illustrators have made or where their next exhibit is being held. If you consume other people’s content all day, you won’t have time to create your own. PRODUCTIVITY IS ABOUT YOUR MINDSET…
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Be Yourself and Be Confident Enough to Share Your Art
BE YOURSELF As an artist or illustrator, it can be scary to show your true personality through your artwork. You may be afraid that others will judge you or that you may offend someone. But being authentic to yourself and your art gets easier over time and it can bring some real benefits to your life and your business. BE CONFIDENT IN YOUR PERSONALITY If you want to be seen as a leading illustrator or artist, then you have to be confident like all leaders are. It may not come naturally, but thankfully this is something you can learn. Practice putting yourself out there — especially the strangest parts of…
