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Secrets for gaining a repeat collector
The repeat collector is someone who buys more than one piece of art from you. They love your artwork enough to start and grow a collection of it. Repeat collectors aren’t made overnight, however — there are a few key secrets to making someone who has bought your work before become interested in buying it again. Let’s go over the best ways to motivate that second, third, or fourth sale. ART STYLE At the most basic level, people buy art to look at it. They buy it to decorate their home, so that their home looks a certain way. Having a consistent art style means when they collect more than…
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Artist interview prep: guide to publicity
Artists thrive on press. Half the work is creating, and the other half is marketing. That’s why so many folks try to pay artists in exposure – it IS valuable (just not as valuable as money). But when a genuine opportunity comes around for publicity, press, exposure, or free advertising, you’ve got to accept it. But what happens after that? You land an interview. Great! Now how to prepare? This could be a written interview, a podcast interview, or maybe a journalist will interview you and pick out the good bits to publish. In any case, there are a few necessary prep steps for any type of artist interview. Get…
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Artist collaboration tips (for solo creatives)
ARTIST COLLABORATION TAKES PRACTICE I typically avoid any type of artist collaboration. Working together with others when I feel strongly about the results has never been my forte. In school, I was always secretly hoping the teacher would pair me with the lazy students in class, so I could complete the whole assignment by myself unbothered. They appreciated my heavy lifting and I appreciated their apathy. When it has my name on it, I want it to turn out exactly how I like it. I’ve always been picky to a fault. At the same time, I’m often too nice to speak up when I don’t like someone else’s work. Everyone…
