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Secrets for gaining a repeat collector
The repeat collector is someone who buys more than one piece of art from you. They love your artwork enough to start and grow a collection of it. Repeat collectors aren’t made overnight, however — there are a few key secrets to making someone who has bought your work before become interested in buying it again. Let’s go over the best ways to motivate that second, third, or fourth sale. ART STYLE At the most basic level, people buy art to look at it. They buy it to decorate their home, so that their home looks a certain way. Having a consistent art style means when they collect more than…
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Avoid these 6 mistakes in your online art shop
SELL MORE, SERVE MORE. Sell art online this year by avoiding a few simple errors – errors that are often overlooked. Artists have a lot to manage in their creative businesses and an online art shop is just one part of it. But to sell art online is to give your creative business a way to scale! So let’s tackle a few common mistakes you might be making so you can get to scaling instead. I recommend selling your artwork at in-person shows first before creating your website. Read this article here to learn why art shows move your art journey along faster. Paying too many fees Making a good…
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Start an art account on Instagram with these steps
BECOME A SOCIAL MEDIA SWEETHEART So you’re ready to begin sharing your work online. Sweet. But how do you start an art account on Instagram? Instagram is the biggest platform for artists right now. One BILLION people use Instagram each month and creatives have been using this platform to reach new people every day. There is so much potential waiting for artists on Instagram as long as you know how to utilize it, where the boundaries are, and how to grow your reach. Let’s get into it. THE VERY FIRST STEP You probably already have a personal account. That’s fine. But first and foremost you must decide on whether to…
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Marketing tactics: Generate hype to sell more art
WHY NO ONE IS BUYING Artists often feel like the way to sell more art is to make better art. While honing your skills certainly helps, it ultimately doesn’t make sales for you. Have you ever seen a successful artist that you genuinely thought was bad at art? Me too. That’s because for one: all art is subjective. I’m sure their fans didn’t think it was bad. And for two: they marketed well so they could find those people who thought it was good! Don’t put ALL of your energy into honing your artistic skills. There are people who love your art as it is right now. You just have…
