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A Cup of Cloudy

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    Picking color schemes: psychology, strategy of color

    COLOR IS POWERFUL Did you know that color can influence the way you taste your food? It can increase the effectiveness of placebos. Color schemes can make women look more or less attractive to men. It can draw your attention to danger and effect your emotion just by looking at certain hues.  As artists, color is a powerful choice. Color can influence how people feel when they look at your work. Certain colors encourage different buying patterns in your customers. Consistent color can increase brand recognition.  What colors are you using and how are they affecting your business? PSYCHOLOGY OF COLOR Whether or not you stick to a definitive color…

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Carolyn Tantanella is a Michigan artist who paints the mystical, natural, and fantastical. She specializes in watercolor and digital illustration but could be equally called a poet or a teacher. Carolyn founded A Cup of Cloudy to help artsy types express, create and decorate in a way that fits them.

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