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Financial basics for your creative side hustle
Many artists begin making art as a hobby, which transitions into a creative side hustle after they hear, “could I buy that off you?” enough times. Once artists get comfortable with selling, the call of becoming a full time artist gets louder. This article is for artists anywhere on this spectrum – all of us must learn how to track the money we spend, make, and hold. Let’s get into financial basics. Revenue Revenue is the money that you receive from selling your art. It’s any income generated by your art business. This can include commissions, accessories, shipping fees, tax you collect from customers, etc. Any money that comes IN…
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Selling art at events: types of art shows
EVENT MARKETING AND COMMUNITY Selling art at events is the fastest way to advance your art business. But there are many different types of events for artists and they all seem to blend together. For every different type of artist, there’s a different type of show. So let’s get into the details of art event categories, what happens and where they take place. EXHIBITIONS Selling art at events labeled as exhibitions means it’s in a gallery setting. A nice one, usually. Typically how exhibitions work is you will not set up a table here, but your artwork will be framed and hung on the wall by a curator, whose job…
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Challenges of a traveling artist: receiving mail
BUSINESS ON THE ROAD Getting things shipped to you on the road is tough. Of course like everyone, I need my tax info, products for my business, my skincare supplements, and anything else important to me to come in the mail. But when you’re a traveling artist road tripping around the country in an RV, you don’t exactly have a mailing address. So what do I do? Here are some solutions and a rundown of their pros and cons. PO BOXES I can always set up a PO Box, but it’s not a perfect solution. For one, it adds to my long list of things to do before I move. When…
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Offensive comments about your art + how to handle them
As an artist who shares or sells your artwork, you hear a lot of feedback. Most of the time, the comments you’ll receive are appreciative and uplifting. Sometimes though, the comments are offensive — even if that person means well. In this blog post we’ll talk about a few common offensive comments about your artwork and how to handle them. I also have a video where I cover these same comments. If you’re a video person instead of a reader, feel free to watch it here 🙂 “Anyone could do that.” This comment is offensive because it undermines your skill as an artist. If you have a simplistic style, do…
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A mood board is the secret to consistent artist branding
BUILD YOUR BRAND WITH BOARDS Mood boards are the perfect way to begin building your artistic business brand. You can keep them for reference when making decisions on the look, feel and message of your brand and truly personalize them. Before we get into how to use them, let’s talk about what it is, exactly. WHAT IS A MOOD BOARD? Sometimes called an “inspiration board” or “vision board,” it’s basically a collage of images, text, and whatever else that expresses a particular vibe or goal you’re striving for. Traditionally they were made with foam panels or cork boards and you could pin things to them manually. Anything from magazine clippings…
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Finding your target market: Online, offline tips
YOUR PEOPLE ARE OUT THERE Everyone says that to sell anything, you’ve got to start finding your target market. Once you identify that group, you can aim your sales at them and selling artwork becomes loads easier. But how do you find them? WHAT IS A TARGET MARKET Let’s define this clearly first. A target market is a group of people who need your product, want your product, or are very likely to be interested in it. They share a common problem. They share common interests, hobbies or attitudes. Your market could be specific to certain demographics: gender, age, location, etc. The more narrowed-down your market, the better off you’ll…
