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A mood board is the secret to consistent artist branding
BUILD YOUR BRAND WITH BOARDS Mood boards are the perfect way to begin building your artistic business brand. You can keep them for reference when making decisions on the look, feel and message of your brand and truly personalize them. Before we get into how to use them, let’s talk about what it is, exactly. WHAT IS A MOOD BOARD? Sometimes called an “inspiration board” or “vision board,” it’s basically a collage of images, text, and whatever else that expresses a particular vibe or goal you’re striving for. Traditionally they were made with foam panels or cork boards and you could pin things to them manually. Anything from magazine clippings…
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Why You Need an Art Portfolio ASAP
CREATE SOMETHING YOU OWN If you don’t have a portfolio for your art yet because you think it’s not the most pressing issue, or you think you don’t need one, I’m here to convince you otherwise. Preparing a platform specifically to strut your stuff — whether online or hardcopy (preferably both) — can change your career for the better. Luck is when preparation meets opportunity, right? So you need to be prepared when opportunity knocks, and having a curated portfolio is the best way to get ready. Here are 4 strong reasons having a portfolio is a MUST for professional artists: 1. IT’S CONVENIENT It’s convenient for others and for…
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How to brand yourself as an artist people will remember
BE MEMORABLE I preach about making a brand for yourself a lot because I think it’s so important for kicking off your career. But many artists question how useful it is or ask how you even go about “branding” yourself. (Hint: no hot metal is required for this one.) Every company has a brand, and if you want to elevate your own business, essentially you have to create your own theme, mood, style, and brand. The purpose is that you want people to be able to recognize your work immediately when they see it (assuming they’ve seen it before). You want people to know exactly what style to expect when…
