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Secrets for gaining a repeat collector
The repeat collector is someone who buys more than one piece of art from you. They love your artwork enough to start and grow a collection of it. Repeat collectors aren’t made overnight, however — there are a few key secrets to making someone who has bought your work before become interested in buying it again. Let’s go over the best ways to motivate that second, third, or fourth sale. ART STYLE At the most basic level, people buy art to look at it. They buy it to decorate their home, so that their home looks a certain way. Having a consistent art style means when they collect more than…
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When to raise your prices: How do you know?
YOU’RE WORTH MORE Pricing your artwork as a new artistpreneur is one of the first challenges to hit you. It seems like this one factor will determine if people buy your work at all or if you’ll fall flat on your face. Frankly, this isn’t true. In fact, the beginning price doesn’t matter that much at all. As long as you begin selling in general — THAT really matters. But your prices will inevitably change over time. As you grow, your prices will grow. If you’re pricing your art for the first time, make sure to read this pricing article here. After you’ve been selling for a while, the next…
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Create your own art website — NOT a Society6 account
YOUR SHOP TYPE MATTERS Guess whaaattt? I’m super thrilled because my artwork was featured on BuzzFeed! Hooray!! It was included in a roundup of spooky-themed products in this article here. This is the type of exposure that can help any artist climb to the top of their sales game and get a little more attention from other outlets, starting an avalanche of media coverage. And like you, I’m definitely ready for that climb. But there was one issue with this super cool article. It didn’t link to my shop. It linked to my old account on Society6. WHY NOT USE PRINT-ON-DEMAND SITES? The thing is, I used to sell exclusively…
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Start an art account on Instagram with these steps
BECOME A SOCIAL MEDIA SWEETHEART So you’re ready to begin sharing your work online. Sweet. But how do you start an art account on Instagram? Instagram is the biggest platform for artists right now. One BILLION people use Instagram each month and creatives have been using this platform to reach new people every day. There is so much potential waiting for artists on Instagram as long as you know how to utilize it, where the boundaries are, and how to grow your reach. Let’s get into it. THE VERY FIRST STEP You probably already have a personal account. That’s fine. But first and foremost you must decide on whether to…
