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Start selling art online without feeling gross
Often I hear from artists that they don’t want to be pushy, they don’t want to bother people and they don’t want to sell. Even though they seriously would love to make a living from selling art. So let’s talk about how to start selling art without feeling bad about it. REMEMBER THE VALUE YOU PROVIDE It’s a fair trade. When you focus only on what they’re giving up (money) and not on what you’re giving up (valuable art) then it’ll feel bad. Remember it’s an even exchange. If the other person didn’t think it was an even exchange, they wouldn’t buy it. That’s why it’s so important to take…
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Avoid these 6 mistakes in your online art shop
SELL MORE, SERVE MORE. Sell art online this year by avoiding a few simple errors – errors that are often overlooked. Artists have a lot to manage in their creative businesses and an online art shop is just one part of it. But to sell art online is to give your creative business a way to scale! So let’s tackle a few common mistakes you might be making so you can get to scaling instead. I recommend selling your artwork at in-person shows first before creating your website. Read this article here to learn why art shows move your art journey along faster. Paying too many fees Making a good…
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3 reasons you still don’t have a creative voice
BE HEARD Finding your creative voice. Adding your touch. Building a visual brand. Having an art style. Whatever you want to call it, you know what it means to look at an artist’s work and they just have it. The thing that makes the painting look like their painting. If you’ve been struggling to get to that point with your own artwork, there could be a few reasons why. Here’s the top three. 1. Not developing observational skills Observing the world around you is a skill. It’s a skill that will advance your art style by leaps and bounds because it will help you see your art more clearly. The…
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5 tips to tackle the artist’s busy season — the holidays
GIVE YOURSELF THE BUSIEST SEASON YET Colder weather might signal a slow season for some professions and trades, but not for artists. Right now is our busy season. Let’s do what we can to make the best of it. Here are five supreme guidelines to follow for making your busy season the best few months of the year in your art business. 1. Focus on one special thing that you offer during this time I know as a creative, you probably have all types of different paintings, ideas, sales and schemes in mind. If you’re like me, you’re already plotting your new year’s resolutions. But right now the name of…
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8 Mistakes you might be making as an artist
Everyone makes mistakes. But not everyone corrects themselves. Being a working artist comes with challenges, and you’ll have a few of your own to overcome. It’s all good as long as you bounce back! Be sure to set yourself straight after realizing you may be doing one of these 8 things: 1. Not embracing artistpreneurship In other words, if you’re learning how to sell art then you need to learn the art of sales. An artist who makes money from their art is an entrepreneur and a business owner! Embrace the world of sales, systems, legal setup, website tech, and the business of setting up shop. Ignoring these things can…
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Start an art account on Instagram with these steps
BECOME A SOCIAL MEDIA SWEETHEART So you’re ready to begin sharing your work online. Sweet. But how do you start an art account on Instagram? Instagram is the biggest platform for artists right now. One BILLION people use Instagram each month and creatives have been using this platform to reach new people every day. There is so much potential waiting for artists on Instagram as long as you know how to utilize it, where the boundaries are, and how to grow your reach. Let’s get into it. THE VERY FIRST STEP You probably already have a personal account. That’s fine. But first and foremost you must decide on whether to…
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Marketing tactics: Generate hype to sell more art
WHY NO ONE IS BUYING Artists often feel like the way to sell more art is to make better art. While honing your skills certainly helps, it ultimately doesn’t make sales for you. Have you ever seen a successful artist that you genuinely thought was bad at art? Me too. That’s because for one: all art is subjective. I’m sure their fans didn’t think it was bad. And for two: they marketed well so they could find those people who thought it was good! Don’t put ALL of your energy into honing your artistic skills. There are people who love your art as it is right now. You just have…
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Finding your target market: Online, offline tips
YOUR PEOPLE ARE OUT THERE Everyone says that to sell anything, you’ve got to start finding your target market. Once you identify that group, you can aim your sales at them and selling artwork becomes loads easier. But how do you find them? WHAT IS A TARGET MARKET Let’s define this clearly first. A target market is a group of people who need your product, want your product, or are very likely to be interested in it. They share a common problem. They share common interests, hobbies or attitudes. Your market could be specific to certain demographics: gender, age, location, etc. The more narrowed-down your market, the better off you’ll…
