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Secrets for gaining a repeat collector
The repeat collector is someone who buys more than one piece of art from you. They love your artwork enough to start and grow a collection of it. Repeat collectors aren’t made overnight, however — there are a few key secrets to making someone who has bought your work before become interested in buying it again. Let’s go over the best ways to motivate that second, third, or fourth sale. ART STYLE At the most basic level, people buy art to look at it. They buy it to decorate their home, so that their home looks a certain way. Having a consistent art style means when they collect more than…
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Compiling a body of work and repurposing content
NEW LIFE FOR OLD WORK Today we’re gonna talk about accumulating artwork into an official body of work and repurposing content to market this work. Making art is what being an artist is all about — obviously. But what you create isn’t always equal in quality, and it can serve different purposes. Some art is fit for your “body of work.” Others fit better into “promotional content” or scrap content. It gets deeper. Let’s dive in. Preparing to compile a body of work A lot of artists have a vague goal of building up a large body or collection of works. A body of work can define you as an artist,…
