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Big 5 lessons from traveling full-time as a solopreneur
Running an art business while traveling full time is an absolute trip – figuratively and actually. I was on the road for over two years while operating A Cup of Cloudy as a solo entrepreneur, and I learned a few lessons with my traveling business that will be helpful for all artists. When I quit my day job, I focused on increasing revenue AND cutting expenses drastically. For us that meant selling all our belongings, leaving our rental house, and moving into a tiny home. My husband and our two dogs lived in a travel trailer and then transitioned into hotel-hopping in the second year. We saw so much of…
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Secrets for gaining a repeat collector
The repeat collector is someone who buys more than one piece of art from you. They love your artwork enough to start and grow a collection of it. Repeat collectors aren’t made overnight, however — there are a few key secrets to making someone who has bought your work before become interested in buying it again. Let’s go over the best ways to motivate that second, third, or fourth sale. ART STYLE At the most basic level, people buy art to look at it. They buy it to decorate their home, so that their home looks a certain way. Having a consistent art style means when they collect more than…
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Avoid these 6 mistakes in your online art shop
SELL MORE, SERVE MORE. Sell art online this year by avoiding a few simple errors – errors that are often overlooked. Artists have a lot to manage in their creative businesses and an online art shop is just one part of it. But to sell art online is to give your creative business a way to scale! So let’s tackle a few common mistakes you might be making so you can get to scaling instead. I recommend selling your artwork at in-person shows first before creating your website. Read this article here to learn why art shows move your art journey along faster. Paying too many fees Making a good…
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Reviewing your art: 3 tips to get clarity
LOOK BACK TO MOVE FORWARD Everyone critiques their own artwork — or at least they spend a lot of time criticizing it. Any rough review can be discouraging. Adding a pinch of strategy when reviewing your art will take it from negative self-talk to constructive ideas. Today I’m gonna give you three big tips for analyzing your work so you can move forward and progress instead of wallowing at your current level of artistry. It’s time to move forward. It’s time to make better art. 1. ASK BETTER QUESTIONS Your brain is like a computer. When you ask it a question, it will answer that specific question. When you ask,…
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5 tips to tackle the artist’s busy season — the holidays
GIVE YOURSELF THE BUSIEST SEASON YET Colder weather might signal a slow season for some professions and trades, but not for artists. Right now is our busy season. Let’s do what we can to make the best of it. Here are five supreme guidelines to follow for making your busy season the best few months of the year in your art business. 1. Focus on one special thing that you offer during this time I know as a creative, you probably have all types of different paintings, ideas, sales and schemes in mind. If you’re like me, you’re already plotting your new year’s resolutions. But right now the name of…
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8 Mistakes you might be making as an artist
Everyone makes mistakes. But not everyone corrects themselves. Being a working artist comes with challenges, and you’ll have a few of your own to overcome. It’s all good as long as you bounce back! Be sure to set yourself straight after realizing you may be doing one of these 8 things: 1. Not embracing artistpreneurship In other words, if you’re learning how to sell art then you need to learn the art of sales. An artist who makes money from their art is an entrepreneur and a business owner! Embrace the world of sales, systems, legal setup, website tech, and the business of setting up shop. Ignoring these things can…
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First 4 steps to take to become an artist
THE BEGINNING How do you become an artist when you’re just starting out? After making the choice to finally pursue your creative passions, you have to start taking action. Great. But which thing should you do first? In this article I’ll walk you through what’s most important in the beginning of your artistpreneur journey. 1: MAKE YOUR INTENTION KNOWN Making your plans known seems so small but it’s really a big step. Deciding in your heart that you want to become an artist is one thing, but stating it out loud to your parents at dinner is a whole other beast to tackle. If you’re not willing to proclaim your…
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Create your own art website — NOT a Society6 account
YOUR SHOP TYPE MATTERS Guess whaaattt? I’m super thrilled because my artwork was featured on BuzzFeed! Hooray!! It was included in a roundup of spooky-themed products in this article here. This is the type of exposure that can help any artist climb to the top of their sales game and get a little more attention from other outlets, starting an avalanche of media coverage. And like you, I’m definitely ready for that climb. But there was one issue with this super cool article. It didn’t link to my shop. It linked to my old account on Society6. WHY NOT USE PRINT-ON-DEMAND SITES? The thing is, I used to sell exclusively…
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Your first year as an artistpreneur
ARTISTPRENEURSHIP TIPS Whether you’re diving straight in as a full time artist or taking it slow as a part-time artistpreneur, there are a few strategies that can help you survive your first year. In this article, I’ll go over what you need to focus on to stick with it, make a profit, and expand your brand awareness. MY FIRST YEAR This month (Nov 2019) marks the first anniversary of my online shop! Hooray!! Before taking this leap, I sold my work at art shows for years and designed work for friends and family — basically I made just enough money to fund my painting hobby. I was content with this…
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Start an art account on Instagram with these steps
BECOME A SOCIAL MEDIA SWEETHEART So you’re ready to begin sharing your work online. Sweet. But how do you start an art account on Instagram? Instagram is the biggest platform for artists right now. One BILLION people use Instagram each month and creatives have been using this platform to reach new people every day. There is so much potential waiting for artists on Instagram as long as you know how to utilize it, where the boundaries are, and how to grow your reach. Let’s get into it. THE VERY FIRST STEP You probably already have a personal account. That’s fine. But first and foremost you must decide on whether to…
