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A Cup of Cloudy

  • solopreneur full time travel

    Big 5 lessons from traveling full-time as a solopreneur

    Running an art business while traveling full time is an absolute trip – figuratively and actually. I was on the road for over two years while operating A Cup of Cloudy as a solo entrepreneur, and I learned a few lessons with my traveling business that will be helpful for all artists. When I quit my day job, I focused on increasing revenue AND cutting expenses drastically. For us that meant selling all our belongings, leaving our rental house, and moving into a tiny home. My husband and our two dogs lived in a travel trailer and then transitioned into hotel-hopping in the second year. We saw so much of…

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    Find your ideal customer as an artist - tips from Carolyn Whittico

    Finding your target market: Online, offline tips

    Carolyn Whittico at A Cup of Cloudy

    Build a personal brand and make real connections

    Repeat collectors by Carolyn Whittico

    Secrets for gaining a repeat collector

  • what is jacquard fabric

    What is jacquard?

    Recently I began my journey with jacquard tapestries. I do a lot of surface design, meaning my artwork is put onto different items (plain products are boring!). And jacquard tapestry products are the latest iteration of the surface design selection at A Cup of Cloudy. But jacquard is a little different. Designs aren’t printed ON, they’re woven IN. These art products are so unique that I thought the topic deserved its own explanation article. So let’s talk about what jacquard fabric is, where it came from, and how I got involved in it. WHAT IS JACQUARD? Jacquard is a type of fabric. There are many items labeled wrongly as jacquard…

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    Carolyn Whittico painting

    Artist collaboration tips (for solo creatives)

    The truth about the art commission painting lifestyle by Carolyn Whittico

    How it feels to start taking commissions — the emotional truth

    Carolyn Whittico prints hanging at art show in Detroit's Eastern Market

    After an art show: Do these to see results faster

  • Repeat collectors by Carolyn Whittico

    Secrets for gaining a repeat collector

    The repeat collector is someone who buys more than one piece of art from you. They love your artwork enough to start and grow a collection of it. Repeat collectors aren’t made overnight, however — there are a few key secrets to making someone who has bought your work before become interested in buying it again. Let’s go over the best ways to motivate that second, third, or fourth sale. ART STYLE  At the most basic level, people buy art to look at it. They buy it to decorate their home, so that their home looks a certain way. Having a consistent art style means when they collect more than…

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    tiny home decor

    Home decor that makes your space feel like you

    watercolor wip by carolyn tantanella

    Should you DIY, outsource, or invest in education?

    Building a body of work and repurposing art content

    Compiling a body of work and repurposing content

  • creative side hustle money

     Financial basics for your creative side hustle

    Many artists begin making art as a hobby, which transitions into a creative side hustle after they hear, “could I buy that off you?” enough times. Once artists get comfortable with selling, the call of becoming a full time artist gets louder. This article is for artists anywhere on this spectrum – all of us must learn how to track the money we spend, make, and hold. Let’s get into financial basics.  Revenue Revenue is the money that you receive from selling your art. It’s any income generated by your art business. This can include commissions, accessories, shipping fees, tax you collect from customers, etc. Any money that comes IN…

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    Carolyn Whittico - 8 mistakes you might be making as an artist

    8 Mistakes you might be making as an artist

    carolyn tantanella drawing on her laptop

    Fears you have of being a full-time artist (that aren’t true)

    tapestry rolls of fabric

    Chapter one of the physical storefront era: completed

  • Coffee mug

    Gift guide for your artsy friends

    Every year there are birthdays, holidays, and anniversaries: so what to buy an artist? We all know our artsy friends can be particular and eclectic – we don’t always know exactly what they’ve been eyeing or what tools they use. Let’s go over the best artsy gifts for any occasion in this artist gift guide. VISUAL EXPERIENCES Take them on a date! Don’t worry – platonic dates, double dates, a group hangout sesh or some one-on-one time is all welcome. Experiences are the best gifts because you create memories and make the time for an attraction or event they might not have gone to see otherwise. Here are some prime…

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    Find your ideal customer as an artist - tips from Carolyn Whittico

    Finding your target market: Online, offline tips

    Michigan Parks and Places artivism series

    Michigan Parks and Places: print series with a cause

    fountain of truth watercolor dark art print

    3 reasons you still don’t have a creative voice

  • raven work in progress painting by Carolyn Whittico

    Avoid these 6 mistakes in your online art shop

    SELL MORE, SERVE MORE. Sell art online this year by avoiding a few simple errors – errors that are often overlooked. Artists have a lot to manage in their creative businesses and an online art shop is just one part of it. But to sell art online is to give your creative business a way to scale! So let’s tackle a few common mistakes you might be making so you can get to scaling instead. I recommend selling your artwork at in-person shows first before creating your website. Read this article here to learn why art shows move your art journey along faster. Paying too many fees Making a good…

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    What to bring to an art show by Carolyn Whittico

    What to bring to an art show: a vendor’s supply guide

    Carolyn Whittico art booth setup and art market example

    Selling art at events: types of art shows

    Proven tactics to make more time for art right now

  • Carolyn Whittico art booth setup and art market example

    Selling art at events: types of art shows

    EVENT MARKETING AND COMMUNITY Selling art at events is the fastest way to advance your art business. But there are many different types of events for artists and they all seem to blend together. For every different type of artist, there’s a different type of show. So let’s get into the details of art event categories, what happens and where they take place. EXHIBITIONS Selling art at events labeled as exhibitions means it’s in a gallery setting. A nice one, usually. Typically how exhibitions work is you will not set up a table here, but your artwork will be framed and hung on the wall by a curator, whose job…

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    Sell Art Commissions (the right way) with these strategies. Never feel stressed out by a custom artwork client again :)

    SELL ART COMMISSIONS (THE RIGHT WAY)

    Create multiple income streams in your art business

    Artist productivity: Be more productive as an artist by Carolyn Whittico

    Productivity is about creating instead of consuming content

  • Carolyn Whittico painting

    Artist collaboration tips (for solo creatives)

    ARTIST COLLABORATION TAKES PRACTICE I typically avoid any type of artist collaboration. Working together with others when I feel strongly about the results has never been my forte. In school, I was always secretly hoping the teacher would pair me with the lazy students in class, so I could complete the whole assignment by myself unbothered. They appreciated my heavy lifting and I appreciated their apathy. When it has my name on it, I want it to turn out exactly how I like it. I’ve always been picky to a fault. At the same time, I’m often too nice to speak up when I don’t like someone else’s work. Everyone…

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    Why you need to ditch print-on-demand art websites

    Create your own art website — NOT a Society6 account

    Art style and what it can do for your business by Carolyn Tantanella at A Cup of Cloudy

    Art style and what it can do for your creative business

    fountain of truth watercolor dark art print

    3 reasons you still don’t have a creative voice

  • A Cup of Cloudy blog image Reviewing Your Art

    Reviewing your art: 3 tips to get clarity

    LOOK BACK TO MOVE FORWARD Everyone critiques their own artwork — or at least they spend a lot of time criticizing it. Any rough review can be discouraging. Adding a pinch of strategy when reviewing your art will take it from negative self-talk to constructive ideas. Today I’m gonna give you three big tips for analyzing your work so you can move forward and progress instead of wallowing at your current level of artistry. It’s time to move forward. It’s time to make better art. 1. ASK BETTER QUESTIONS Your brain is like a computer. When you ask it a question, it will answer that specific question. When you ask,…

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    watercolor wip by carolyn tantanella

    Should you DIY, outsource, or invest in education?

    Create multiple income streams in your art business

    raven work in progress painting by Carolyn Whittico

    Avoid these 6 mistakes in your online art shop

  • fountain of truth watercolor dark art print

    3 reasons you still don’t have a creative voice

    BE HEARD Finding your creative voice. Adding your touch. Building a visual brand. Having an art style. Whatever you want to call it, you know what it means to look at an artist’s work and they just have it. The thing that makes the painting look like their painting.  If you’ve been struggling to get to that point with your own artwork, there could be a few reasons why. Here’s the top three. 1. Not developing observational skills Observing the world around you is a skill. It’s a skill that will advance your art style by leaps and bounds because it will help you see your art more clearly.  The…

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    watercolor wip by carolyn tantanella

    Should you DIY, outsource, or invest in education?

    Managing art commissions when you feel overwhelmed - Carolyn Whittico from a Cup of Cloudy

    Overwhelmed with Art Commissions? Try these 5 Strategies

    Rethinking 2020: Changing your goals in changing times

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Carolyn Tantanella

Carolyn Tantanella is a Michigan artist who paints the mystical, metaphysical, and fantastical. She specializes in illustration and tapestry making. Carolyn founded A Cup of Cloudy to help you soften the backdrops of your life.

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