ARTISTS, BE HONEST
Does your art feel kind of… scatterbrained? Are you unsatisfied with your whole body of work? Is it unfocused and hodge-podge?
I remember spreading all my artwork onto the floor one night and standing up on my bed to look down on it all. Each drawing was so different — every one could’ve been made by a different person. And none of them were even that good.
Truth is, I wasn’t really sure what I wanted my art to look like.
And I wasn’t attracting a lot of customers to give me direction, either. I thought if I made something for everyone, then everyone would find something in my work they liked.
But according to my checking account, I was wrong.
At the time, I didn’t realize these problems were one and the same.
If you’ve become directionless with your art practice and it’s not working out in your business, either, don’t worry. You’re in the right place.
You CAN fall in love with your own artwork and watch as you attract others who love it, too
ART STYLE TRANSFORMATION
Elements of Art Style is a results-driven class designed specifically for you.
In just 20 minutes per lesson, you can learn to develop a strategy for artmaking revolving around what YOU like. We’ll walk through deciding WHAT you want and HOW to make it look that way.
Art style is what gives creatives that “it factor” — regardless of talent, quantity of work, or upbringing.
Style transforms your love for creating, your business results, and artist identity into something you’re proud of.
RESULTS, FAST
After creating an art style, you’ll feel excited to show your work. So much that you’ll make more, show it off more — and gain more traction in your art business!
Satisfaction can’t be measured, but metrics in business can.
After I implemented everything I teach in this class, my art print sales went up 100 percent. That’s DOUBLE the sales.
Without changing anything else.
And many of my customers are repeat customers: a clear sign of a defined art style.
Don’t wait to see these kinds of results for yourself!
AFTER THIS CLASS…
- You’ll fall back in love with creating
- Your visual brand will look effortlessly put together
- Your art will attract customers who buy again and again
- You’ll finally have a beautiful social media aesthetic
- You’ll learn more about yourself
- Your artwork will be memorable and collectable
- You’ll have a step-by-step method for making stunning art — YOUR way
WHO’S THE TEACHER?
I’m a full-time artist who’s been selling art since 2015 and making art since the beginning of time. My work has been published in the Lyceum Literary Arts Journal, featured on BuzzFeed and Redfin, shown in exhibits and murals all over the United States, and sold in every corner of the world.
Carolyn Whittico is an illustrator, educator, and business-owner.
Most importantly I’m someone who knows what it’s like to be unhappy with my art. And I’m someone who figured out exactly how to make it look juuuust right — my way.
And I can show you how to do it too.
THIS CLASS IS FOR YOU IF…
- Each painting you make looks drastically different from the last
- You have a hard time thinking of what to draw, you’re uninspired, and can’t decide what you want from your creative practice
- You have an overload of ideas and you switch directions every week
- You’re a hobbyist or an art business owner or any place in between
- You want to grow a following around your creativity but it’s not really working out
- Your art business needs a visual branding boost
- You’re ready to take the title “artist” to a new level
FAQ:
DO I NEED TO BE TALENTED? No way! Art style is the talent. I know artists who are very successful selling actual stick figure artwork (literally) because that’s all they make and they’re consistent. It’s their “thing” and people get it. You don’t need talent. You need style.
WILL I BE ABLE TO COMPLETE 7 WEEKS OF CLASSES? Yes! Each class is only a 20-minute video. You definitely have a spare 20 minutes laying around. The assignments shouldn’t take more than 30 minutes, except the last one which will depend on how long it takes you to make a piece of artwork. This is why it’s available all at once if you want to binge in one day but the recommended pace is over 7 weeks — to give you more time.
SHOULD I WORK ON OTHER BUSINESS DEVELOPMENT FIRST? No! Not if you’re basing your business around selling your artwork. You can’t sell a purely visual product without developing the visuals of your product first. Besides, art style will make branding, marketing, and sales waaayyy easier later on so it’s best to do it first.
WILL I GET BORED ONCE I HAVE A STYLE? No! Exactly the opposite. It’s like the difference between dating 20 people in a year or finding your soulmate this year. Finding your soulmate is waaaay more fun. Once you marry your art style, skill develops more quickly (like it does with specializing in anything) and the satisfaction you feel from that is unmatched.
DO YOU HAVE A PAYMENT PLAN? No, Elements of Art Style is available for one payment of $222.
IS THIS ALL I NEED TO TRANSFORM MY ART STYLE? Yes! It’s a simple process once you have a roadmap. There are a few key concepts you need to understand, and then it’s all planning, decision making, and execution. Art style is a choice. You can choose to create your style today.
WILL THE CLASS BE TOO CHALLENGING? No, we start at the very beginning. You’ll learn what a style is before we get into making yours. It’s for all skill levels — from your very first drawing to full time artist — if you don’t have an art style, this will teach you how to get one.
WHAT KIND OF QUESTIONS CAN I ASK YOU? During the 7 weeks of the class, I’ll answer any art style related questions you have through email. The classes are sent to you via email each week, so all you have to do is hit reply! You can also send me completed assignments if you need an accountability partner and I’ll see them. At lesson 7, you’ll send me your finished artwork and I’ll give you personalized tips. I’m the only one who answers my emails 🙂
IS THIS ONLY FOR PAINTERS? Nope! I’m a painter and illustrator so a lot of the lessons are focused around this medium. However, the knowledge in Elements of Art Style can be applied to any material.
I’M IN. WHAT’S NEXT?
Once you sign up, you’ll get a welcome email from me straight away. In it there’ll be a link to a page which you should bookmark or save. This page is the secret, class-members only page where you’ll find ALL the lessons.
Each lesson includes a video and a pdf-based assignment. BYO art supplies, of course.
You can do the lessons at your own pace. I’ll send out weekly emails to check up on your progress and we can discuss any questions you have!
After the last lesson, you’ll send over your last assignment and I’ll give you personalized advice on the cohesion of your art style.
Then we’ll celebrate!!
NOTE: ELEMENTS OF ART STYLE IS CLOSED UNTIL 2025!