-
Artist interview prep: guide to publicity
Artists thrive on press. Half the work is creating, and the other half is marketing. That’s why so many folks try to pay artists in exposure – it IS valuable (just not as valuable as money). But when a genuine opportunity comes around for publicity, press, exposure, or free advertising, you’ve got to accept it. But what happens after that?…
-
Avoid these 6 mistakes in your online art shop
SELL MORE, SERVE MORE. Sell art online this year by avoiding a few simple errors – errors that are often overlooked. Artists have a lot to manage in their creative businesses and an online art shop is just one part of it. But to sell art online is to give your creative business a way to scale! So let’s tackle…
-
Selling art at events: types of art shows
EVENT MARKETING AND COMMUNITY Selling art at events is the fastest way to advance your art business. But there are many different types of events for artists and they all seem to blend together. For every different type of artist, there’s a different type of show. So let’s get into the details of art event categories, what happens and where…
-
Artist collaboration tips (for solo creatives)
ARTIST COLLABORATION TAKES PRACTICE I typically avoid any type of artist collaboration. Working together with others when I feel strongly about the results has never been my forte. In school, I was always secretly hoping the teacher would pair me with the lazy students in class, so I could complete the whole assignment by myself unbothered. They appreciated my heavy…
-
Reviewing your art: 3 tips to get clarity
LOOK BACK TO MOVE FORWARD Everyone critiques their own artwork — or at least they spend a lot of time criticizing it. Any rough review can be discouraging. Adding a pinch of strategy when reviewing your art will take it from negative self-talk to constructive ideas. Today I’m gonna give you three big tips for analyzing your work so you…
-
3 reasons you still don’t have a creative voice
BE HEARD Finding your creative voice. Adding your touch. Building a visual brand. Having an art style. Whatever you want to call it, you know what it means to look at an artist’s work and they just have it. The thing that makes the painting look like their painting. If you’ve been struggling to get to that point with your…
-
5 tips to tackle the artist’s busy season — the holidays
GIVE YOURSELF THE BUSIEST SEASON YET Colder weather might signal a slow season for some professions and trades, but not for artists. Right now is our busy season. Let’s do what we can to make the best of it. Here are five supreme guidelines to follow for making your busy season the best few months of the year in your…
-
Home decor that makes your space feel like you
YOUR HAPPY PLACE Personalizing your home decor plays a big role in how you feel about your space. Cookie cutter is fine, but boring. And why be boring when you could be you? Today we’re going to talk about how art can help transform your house into the place of your dreams and what to consider when choosing art and…
-
Challenges of a traveling artist: receiving mail
BUSINESS ON THE ROAD Getting things shipped to you on the road is tough. Of course like everyone, I need my tax info, products for my business, my skincare supplements, and anything else important to me to come in the mail. But when you’re a traveling artist road tripping around the country in an RV, you don’t exactly have a mailing…
-
Compiling a body of work and repurposing content
NEW LIFE FOR OLD WORK Today we’re gonna talk about accumulating artwork into an official body of work and repurposing content to market this work. Making art is what being an artist is all about — obviously. But what you create isn’t always equal in quality, and it can serve different purposes. Some art is fit for your “body of work.”…
